Does Having a Website Help Your Business Grow? 4 Ways to Know

There are approximately 1.94 billion websites in the world as of December 2018. The era of not knowing what having a website does for your business or company is long over.

How would one explain a business whose 2018 revenue stood at $232.9 billion (USD) simply because it went online? This is the case with Amazon.

Amazon was founded by Jeff Bezos in 1994. The company initially started as an online marketplace for books but later expanded to sell electronics, software, furniture, clothes, and much more.

Before this, Amazon had just physical stores. Without having an online presence, they may have ended up like one of those stores on your streets without a website.

Having a website skyrocketed them into being a household name.

The first public website was launched in 1991. It rose from 1 website by Tim Berners-Lee to 1 billion in 2014, now heading towards 2 billion.

If you haven’t considered having a website for whatever it is you do, then this is your clue to start thinking about it, especially if you want to reach a wider audience.

What Is a Website?

A website is a collection of related web pages containing images, videos, text, and other digital assets. Websites are usually hosted on servers and accessed via the internet through a domain name like “example.com” or “RillaHost.com.”

The pages on a website are usually connected together through hyperlinks that allow visitors to navigate between pages. Websites can range from small personal sites with a single page to large enterprise sites with thousands of pages.

The main reason for a website is to provide content to an audience such as information, news, entertainment, e-commerce services, or other resources.

Having a website is crucial for businesses and organizations to establish an online presence, connect with customers, sell products/services, share knowledge, and more.

But how does it help to grow your business Let’s find out more about why you need a website.

Why Do You Need a Website?

The internet currently has the largest population in terms of users. Out of the world’s 7 billion+ people, there are 4.1 billion internet users. These users are looking for information, products, or services that you can provide.

But how will they know you offer these services or can provide them with the information they require? Through your website!

Let’s look at how having a website can make all the difference in your business; financially and otherwise.

1. Having a Website Builds Your Business Reputation

Your business reputation is as important as your next pay.

These days, people ask fewer questions because they might feel embarrassed or simply want to save time. So, they check it online if they need more information.

When they go online, depending on their search intent, your website could be what they are looking for.

Finding your business online will increase their trust in your company and help to further establish the service you offer.

Next time they’re in the market for that service, product, or information, these users will see you as professional the need, enhancing your reputation and trustworthiness.

2. A Website is Cost Effective

Do you know how much it will cost to make a radio or TV advert? A lot!

Websites do not just save the business owner a lot of money on ads but it helps users as well.

Personally, I like to check the cost of products online before making a selection or heading to the market. This helps me plan my budget to know if it’s better to go out or just place my order online.

Based on what they found on your website, your potential customers can go on to place an order on your website.

3. Having a Website Encourages Scalability

Having a website can make your small business get big, and even grow to a powerful one as the revenue increases.

The best time to get your website up and running is now. With time, you will scale the business. Not yet convinced? Look at Amazon.

Amazon started selling online and in 2017, they acquired Whole Foods Market for $13.4 billion.

4. Customer Management

Have you ever entered a bank or gone to a business location to read customers’ reviews? Not really, I’d say.

However, on a website, your reviews are resourceful in bringing in more trust, opportunities, and patronage.

Businesses also find it easier to manage customers’ data when received through their website to help promote personalized services.

Conclusion

The list of advantages is endless when it comes to having a website for your business. Even more so, the trend in technology now leaves everyone with no choice but to move with the people it cares about.

If you want to reach as many people as you can to connect with those who need your services or products, then having a website is the first step you need to take.

However, if you are not sure how to get started, RillaHost is here to help.

RillaHost is one of the fastest growing domain name registration and web hosting company in Africa. We have a team of web developers who can assist you with the design and development of your website.

Get in touch with us and let’s get started   

Phone Number:  +2348123730650 | Email: support@rillahost.com